Boys Smith Vision Center, Ellensburg, WA


Ophthalmology Resources' services
includes graphic design for logos and all print advertising materials. 

Island Eye Physicians & Surgeons new dispensary.  Furnishing and design by Fashion Optical Displays.

• Patient capture rate very low.  Optical was located away from the practice.
  No mechanism for patient handoff from the practice
  to optical.
   
• Optical lacked proper management.  Sales were poor in comparison to the number of Rx’s written.
   
• Frame inventory did not meet patient needs; pricing structures did not provide proper profit margins.
   
• No written job descriptions, inadequate protocols and procedures for the opticians
   
• Opticians were untrained in Medicare Cataract Eyewear filing
   
• New optical staff needed training in sales, patient communications techniques and lens technology
   
• Practice and optical were to be moved to new larger facilities, adjacent to hospital, which had just undergone state-of-the-art makeover with a 70,000 sq. ft. expansion. 

Strategy and Action Plan:

• Implemented Optical Tracking Production Software to obtain clear data on individual optical sales, capture rate and doctor production in relation to the optical.  Analysis revealed conclusive data and adjustments were made. 
   
• Set-up policies, procedures and protocols for the optical, before the move to the new location.  Provided job descriptions.
   
• Instituted lifestyle dispensing, technician incentives and doctor involvement in patient flow to greatly increase capture rate. 
   
• Trained optical staff and worked with billing staff to correct Medicare filing procedures.
   
• Conducted job search, interviewing and hiring of new optical manager.
   
• Trained optical manager in management and operational procedures for the optical.  Reviewed optical mangers performance after 90 day trial period. 
   
• Set-up proper frame selection, buying procedures, and inventory management for the new dispensary.   Set-up proper retail price structures for frames and lenses.
   
• Designed marketing and advertising for the practice and dispensary.
   
• Assisted in the transition to the new optical.
   
• Defined the market positioning of the optical and practice to provide increase levels of service resulting in the finest medical and optical technology being brought to a rural community. 
   
• Coordinated a Grand Opening Event for the new practice/optical location (see details provided under Consulting Services)
   
• Showcased the practice and dispensary in a feature article in Ophthalmology Times, Oct. 2007.
   
• Sales in the new optical have more than doubled.
   

Kenneth Ellis, MD 

“Having Ophthalmology Resources assist us in the total transition of the optical was extremely beneficial.   Pam Fritz has the specialized expertise to ensure that our logistical, operational and financial dispensary functions, frame inventory and lab set-up and negotiations were all in place before we opened the new dispensary."