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Boys Smith Vision Center,
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Boys Smith Vision Center website
Project
Challenges:
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New addition uses
extensive
glass, hi-tech
architectural
appeal.
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To position a state-of-the
art Ophthalmology Practice
(non-dispensing) as #1 for
eyewear fashion and
technology in the town, as
well as the region.
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To retain Rx's as soon as
possible to facilitate
dispensary cash flow for the
practice.
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To open an additional
satellite office/dispensary
to provide the extended
convenience of ophthalmology
and eyewear to the entire
region.
Strategy and
Action Plan:
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Some displays are
free standing...
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Conduct area market research
study and patient
demographic analysis.
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Competition analysis
included multiple shopping.
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Plan and set-up temporary
dispensary in south end of
practice while new building
extension (north end) was
under construction. Found
used furnishings for temp
dispensary which were then
earmarked for 2nd satellite
location.
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Job searches, interviewing,
hiring of multiple
opticians.
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Negotiate vendor agreements
for all frames and lab
services.
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Assisted project manager in
the new building
development, including
dispensary and patient flow.
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...with interior
lighting and on
casters for easy
re-positioning.
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Lab set-up and equipment
recommendations.
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Computer software
recommendations.
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Consult on logo design and
all marketing tools.
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Provide operational
guidelines: dispensary
budget, internal policy,
procedures and protocols.
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Grand Opening planning,
marketing and implementation
for 2 day event.
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Layout and logistics of
satellite dispensing
location in Cle Elum, WA
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Vaulted ceilings,
sky lights and
high-tech lighting
add to the ambiance.
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