Our objective is to provide you with the necessary tools to create an exciting and profitable Open House or Grand Opening. Success will not only occur on the day(s) of the event(s) but have a long term impact on the practice's exam bookings and future optical sales as well.

What do we provide?

STEP 1: Preparation & Coordination Package includes:

• Task List with Event Calendar Schedule-what to do and when to do it
• Budget guidelines
• Staff Assignments-How to involve the entire practice in the event
• Public Relations Manual: includes Event Timetable, Media Kit, Creating Contact Mailing Lists, etc…
• Practice's Dispensary Featured in Ophthalmology Times (if before event, will be in PR for the event)
• Promotion of FREE Image/Color Analysis Consultant for the Patient - how to promote the service and book the patients
• Press Releases, posters, layouts, postcards or any collateral materials layout (print cost not included)
  Advertising: Newspaper ad layouts, radio commercials, etc.
• Planning and coordinating the pre-event Reception
  Ideas for food, refreshments and decorations
  Prize Drawings: coordinating manufacturer's give-aways
• Coordinate with frame, lens and lab reps on all aspects of the program (prior to and at the event)

Patients love the Free Eyewear Image Consultations at Open House Events (photo courtesy of Boys Smith Vision Center, Ellensburg, WA)

STEP 2: FREE Patient Consultations during Open House

• Individual consultations with Holly, Certified Image Consultant, every 20 minutes throughout the entire event
• Holly coordinates with the on-site frame vendors to assure that the patient handoff occurs
• She works with the opticians on the patient's lens needs/options.

Most patients will choose multiple frames and/or multiple lens options

Each of these patients receives a customized booklet from the practice indicating:

• Color Analysis
• Face Shape Analysis
• Frame styles for both work and casual
• Lens Options to suite their lifestyle
• Accessory Recommendations

Holly Michele Schounard Image Consultant

IMAGE BASED STYLING

Holly is a Certified Image Consultant/Personal Shopper with 25 years experience in both the practicalities and the business administration of running Optometric, Ophthalmology & Laser Centers. Holly is an entrepreneur and owner of her own consulting company since 1996. She has been on the faculty of the American Association of Dispensing Ophthalmologists, and a speaker for AADO at International Vision Expo East and West and Eye Quest Conferences. She has also spoken at many local Ophthalmology/Optometric Conferences. Her courses have been ABO/JCAHPO approved and CME approved for physicians through AADO. Curriculum topics include:

• Practice Business Etiquette
• Practice Dress for Success
• Becoming a Frame Stylist
• Color Analysis/Body Type/Personality Profile-How to
• Staffing & Training Protocols
• Front Desk Management
• Office Policy and Procedures

One of the greatest tools Holly can offer your practice is her specialty program called I-BEST™ (Image based eyewear styling techniques)

You will be able to offer your patients a new and innovative specialty program, which will set you apart with a serious edge. Through this program you will recognize & sell to EACH patient's individual image, resulting in the highest possible patient satisfaction, increased sales and enhanced office image.

I-BEST™ can help…

Our unique methods are designed to train your staff to sell eyewear based on patient's self-image. This increases multiple pair sales and dramatically increases high-end frame and lens sales, Generating IMMEDIATE COLLECTIBLE REVENUE for your practice!

The I-BEST™ techniques are staff and patient friendly; accurate, easy to learn, and fun to use. Up-to-date sales techniques help your practice stay current with emerging buyer attitudes and expectations.

WE TRAIN YOUR STAFF TO BE THEIR VERY I-BEST™!

Program Objective:

1. Higher Patient satisfaction

RESULTS: We have analyzed the patient's individual needs prior to product selection, which will keep them coming back and telling others of YOUR unique service.

2. IMPROVED PRACTICE PERFORMANCE

RESULTS: Many people will come in for the prize drawings, or have been drawn in by the advertising/PR. Some will not have current Rx's. This is an excellent opportunity to book future exams.

3. Improved dispensary performance

RESULTS: Those who purchase eyewear are much more likely to buy multiple pairs. Special "Open House" discounts will stimulate sales, in addition to the drawings and FREE personal analysis by Holly.

4. Improved Sales/profits

RESULTS: We have addressed each patient in a way that will emphasize the need for products that compliment their unique "image", such as multiple pairs for differing circumstances and higher end products that will enhance their appearance.

RESULTS: OUR AVERAGE DISPENSARY SALES ARE BETWEEN
$10,000-$15,000 PER DAY OF THE EVENT

The Positive Long Term Residuals are Immeasurable!